What people actually search, and what a click costs
Type a phrase. You get the real monthly search volume and the real price advertisers pay for it, from Google Keyword Planner itself rather than from somebody's estimate of it.
Up to five phrases, separated by commas.
How to use it
- Type a phrase the way a customer would type it, not the way you would describe your business.
- You get monthly searches, what advertisers pay per click, and how contested it is.
- Related phrases come back too, which is usually where the useful ones are.
What it looks at
- Average monthly searches in the United States, from Google Keyword Planner.
- The range advertisers pay to sit at the top of the page, which is the best available signal of whether a search is worth money.
- Related phrases Google suggests for the same intent.
What it will not tell you
Worth reading before the results, because a check that quietly skipped something is worse than one that says it did.
- Volume is BUCKETED. Keyword Planner reports the bottom of a range to accounts without heavy spend, so 1,000 can mean anything from 1,000 to 10,000. Treat it as an order of magnitude.
- United States only, and national rather than per-city.
- Volume does not tell you who is searching. "restaurant website" is 2,900 a month and most of it is people looking for a restaurant, not restaurants looking for a website. The price per click is the better clue: nobody bids on a question with no buyer behind it.
Questions
Is this the same data as the paid SEO tools?
It is the data most of them are built on. Keyword Planner is Google's own, and we query it directly through our Ads account rather than buying a third-party estimate of it.
Why is the volume a round number?
Because Google rounds it. Keyword Planner reports the lower boundary of a range unless the account spends heavily, so you are seeing a bucket rather than a count. We show it as Google gives it rather than inventing precision.
Which number should I care about?
Usually the cost per click, not the volume. A phrase with 40 searches a month and a $24 click is people about to spend money. A phrase with 3,000 searches and a $0.50 click is usually curiosity.